About Us

Faith Fight Finish Group mobile
Faith Fight Finish Group

About Dak

Dak Prescott’s late mother, Peggy, instilled in him the moral compass that continues to guide him today.  He lives his life by the three words of encouragement she often spoke:

Faith. Fight. Finish.

Because of the loss he has experienced, Dak’s empathy and ability to connect deeply and genuinely with people is at the core of his charitable work. He has embraced the responsibility of giving back well beyond what’s expected or required of him, and is on a mission to share his mother’s unwavering strength and courage with the world. Dak’s mom taught him to always put Mind Over Matter and do the best you can with the cards you’re dealt, and it’s a lesson he intends to keep paying forward through Faith Fight Finish.

Elegant Man in Green Suit

Pressroom

  • All
  • 2020
  • 2021
  • 2022
  • 2023
Cowboys Thumbnail

When duty calls, the Cowboys answer!

The Dallas Cowboys are a driving force in their local community and the team can often be found lending a helping hand to those in need. Whether they’re serving meals or making house calls with…

READ MORE

The Dallas Cowboys

Make a Wish Thumbnail

Dak had the chance to make a young fan’s

Dream come true when he and the rest of the Dallas Cowboys spent a day with 9-year-old Raymond Melgarejo, who had a tumor in his head removed and has been receiving chemotherapy for the past…

READ MORE

Make a Wish

NFL Thumbnail

Kicks for a cause!

For the NFL’s “My Cause, My Cleats” campaign, Dak wore custom navy cleats printed with “Mom” and a colon cancer awareness ribbon, which were auctioned off to raise more than $4,000 for cancer research.

NFL

NFL Crucial Catch

When it comes to cancer, offense is the best defense!

The NFL, its clubs, players, the NFL Players Association, and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL’s work around breast cancer to address…

READ MORE

Crucial Catch Intercept Cancer

KIPP LA Thumbnail

Go, Fight, Win! At KIPP:

LA Brentwood School’s NFL Fantasy Pro Football Camp in July, more than 100 middle school students had the opportunity to meet and perform drills with their favorite NFL players like Dak during the week-long event…

READ MORE

KIPP:LA

Group of people at an American Football event.

Go big or go home!

Over the summer, Dak hosted not one, not two, but three youth ProCamps that saw over 3,000 young fans in attendance! “It’s necessary that I do these camps and give back, interact with these kids…

READ MORE

RRR Thumbnail

It takes a community to fight cancer!

Dak joined forces with “Modern Family” actor Eric Stonestreet and Tia Mowry as the faces of the Ready Raise Rise campaign – and raised a flag for his mom! Ready Raise Rise is spreading the…

READ MORE

Ready Raise Rise

PromiseHouse Thumbnail

Ho, ho, ho!

Dak put the holly and jolly into the holiday season by teaming up with The Birthday Party Project to host a surprise Christmas party for the foster kids residing at Promise House in Dallas.  Albertson’s…

READ MORE

Promise House

Men and MH Thumbnail

Men and Mental Health:

Please join Dak Prescott and Soloman Thomas in a live conversation about Men and Mental Health Thursday September 8th at 3PM est moderated by Dr. Doreen Marshall.

Men and Mental Health

DUFTC Thumbnail

Dress up for the cure! During every postgame news conference, Dak can be seen sporting his Dak Ties.

Dak Ties are part of a custom tie and accessory collection Dak created in partnership with Lombardo Custom Apparel. The full collection is available for purchase online, with a percentage of proceeds going to fight…

READ MORE

D&K TIES

Nothing found

Pressroom | Faith Fight Finish Foundation

Dak had the chance to make a young fan’s

Dream come true when he and the rest of the Dallas Cowboys spent a day with 9-year-old Raymond Melgarejo, who had a tumor in his head removed and has been receiving chemotherapy for the past year. Melgarejo shared his fighting spirit with Dak and the rest of the team during a fun day that included a news conference, practice with the team, one-on-one training time with Dak and even a helicopter with the Cowboys’ owner, Jerry Jones! It was the experience of a lifetime for the young Cowboys fan determined to heal and return to the football field in high school!

Make a Wish

Pressroom | Faith Fight Finish Foundation

Kicks for a cause!

For the NFL’s “My Cause, My Cleats” campaign, Dak wore custom navy cleats printed with “Mom” and a colon cancer awareness ribbon, which were auctioned off to raise more than $4,000 for cancer research.

NFL

Pressroom | Faith Fight Finish Foundation

When it comes to cancer, offense is the best defense!

The NFL, its clubs, players, the NFL Players Association, and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL’s work around breast cancer to address multiple types of cancer through early detection and risk reduction. Money raised will be directed towards grants providing education, outreach and low-cost screenings for detectable cancers in underserved areas near NFL cities – the kind of screenings that may have helped Dak’s mom catch the colon cancer earlier, which may have led to a better prognosis.

Crucial Catch Intercept Cancer

Pressroom | Faith Fight Finish Foundation

Go, Fight, Win! At KIPP:

LA Brentwood School’s NFL Fantasy Pro Football Camp in July, more than 100 middle school students had the opportunity to meet and perform drills with their favorite NFL players like Dak during the week-long event before participating in a scrimmage tournament with the other campers. KIPP:LA is a nonprofit organization that operates free, open-enrollment, public charter schools focused on preparing students in under-resourced communities in Los Angeles for success in school, college, and life.

KIPP:LA

Pressroom | Faith Fight Finish Foundation

Go big or go home!

Over the summer, Dak hosted not one, not two, but three youth ProCamps that saw over 3,000 young fans in attendance! “It’s necessary that I do these camps and give back, interact with these kids – try to give them life lessons as well as football lessons and get better in their community and in every way they can,” Dak shared. Dak’s very first ProCamp was the LARGEST EVER, with 1,400 kids showing up on his old practice field at Mississippi State University. “When we started picking places for camps,” says Dak, “It was a no brainer to come back home and it’s been a great turnout.” The second pro camp of the summer saw Dak return to his high school alma mater, Houghton High, to greet 700 campers in the place where it all began. “Today shows the love I have for this town and they have for me,” Dak said of the trip to his hometown. “This gives me the opportunity to showcase what I’m trying to do — give back to the kids and change their lives.” Dak’s final stop was at Lake Dallas High School in Corinth, Texas.  

Pressroom | Faith Fight Finish Foundation

It takes a community to fight cancer!

Dak joined forces with “Modern Family” actor Eric Stonestreet and Tia Mowry as the faces of the Ready Raise Rise campaign – and raised a flag for his mom! Ready Raise Rise is spreading the word about Immuno-Oncology (research into using the body’s own immune system to better target cancer) and bringing together everyone impacted by the disease to support the cancer community!

Ready Raise Rise

Pressroom | Faith Fight Finish Foundation

Ho, ho, ho!

Dak put the holly and jolly into the holiday season by teaming up with The Birthday Party Project to host a surprise Christmas party for the foster kids residing at Promise House in Dallas.  Albertson’s provided Christmas dinner and even brought Santa and Mrs. Claus! Dak had everyone in the holiday spirit, serving up loads of fun and gifting Faith Fight Finish shirts, Beats headsets and Dallas Cowboys gear – reminding the youngsters to always dream big! It was a magical night and a very merry Christmas for all! Promise House moves youth in crisis toward safety and success with programs providing the vital needs of teens, including emergency shelter, transitional living, pregnant and parenting teen services, individual, group and family counseling, street outreach and educational intervention. The Birthday Party Project brings JOY to homeless children through the MAGIC of birthdays, hosting parties at homeless and transitional living facilities across the country each  month.

Promise House

Pressroom | Faith Fight Finish Foundation

Men and Mental Health:

Please join Dak Prescott and Soloman Thomas in a live conversation about Men and Mental Health Thursday September 8th at 3PM est moderated by Dr. Doreen Marshall.

Men and Mental Health

Pressroom | Faith Fight Finish Foundation

Dress up for the cure! During every postgame news conference, Dak can be seen sporting his Dak Ties.

Dak Ties are part of a custom tie and accessory collection Dak created in partnership with Lombardo Custom Apparel. The full collection is available for purchase online, with a percentage of proceeds going to fight colon cancer.

D&K TIES

Leadership

Shannon Mobile
Shannon Mabrey Rotenberg internal

Shannon Mabrey Rotenberg

Executive Director

READ BIO
Haley Mobile
Shannon pic

Haley Ruebel

Executive Assistant

READ BIO
Jenny Mobile
Jenny Pic desk

Jenny Enlow

Special Consultant to Faith Fight Finish Foundation

READ BIO
Jenny Pic desk

Jenny Enlow

Special Consultant to Faith Fight Finish Foundation

Jenny joined LourdMurray in 2013 in the Louisiana office. She was previously at Smith Barney and Raymond James. She has a Bachelor of Arts in Finance and an Executive MBA from Louisiana State University. She holds a CERTIFIED FINANCIAL PLANNER™ (CFP®) designation. Jenny is a native of Prairieville, Louisiana, and she is married with three children.

Shannon pic

Haley Ruebel

Executive Assistant

Haley Ruebel began her career at Creative Artists Agency in Los Angeles as an assistant in the Motion Picture Literary department. She then moved on to serve as Tom Ford’s Executive Assistant and right hand in the entertainment and fashion industries for 5 years before deciding to move back to her hometown of Dallas, TX. In 2022, she joined The Faith Fight Finish Foundation by Dak Prescott where she works as the foundation’s Executive Assistant. She is an experienced and detail-oriented professional with a strong background in providing support in fast paced environments while also having a driving passion for mental health and suicide prevention. Haley enjoys the outdoors, travel, film festivals, and has an ever growing desire to learn new things.

Shannon Mabrey Rotenberg internal

Shannon Mabrey Rotenberg

Executive Director

Shannon Mabrey Rotenberg started her career with non-profit organizations and the entertainment industry while at Creative Artists Agency, a talent and sports agency based in Los Angeles. She was a program director in their philanthropic division for six years before helping to launch the just keep livin Foundation.

Shannon’s work with non-profits extends beyond the walls of the just keep livin Foundation. She serves on the Board of Directors of Communities in Schools Los Angeles West and the Board of Angels for Baby2Baby. She is involved with Teach for America and Hollygrove, an EMQ Children & Family Services Agency. She works with the Harold Robinson Foundation which is committed to providing impoverished children with camp retreats which are designed to strengthen confidence, independence, build character and develop leadership skills. She is also the founding-chair of “Kidstock” an annual event which benefits One Voice’s Scholarship Program in Los Angeles. Additionally, Shannon volunteers her time overseeing The Faro Foundation– a philanthropic family foundation whose primary focus is helping children and education related causes.

Shannon grew up in Okmulgee, Oklahoma and graduated from the University of Oklahoma. Shannon and her husband Michael now reside in Los Angeles, California with their two sons, Luke Eli and Colt Carlisle.